Care and Share

"What should I work on? What's my passion or purpose?"

Existential questions, I know. We struggle with it. I don't deny purpose or the importance of it. It really is what keeps us going in tougher times. But what's a better mental model to think about it? Something that doesn't seems so daunting like 'figuring out some magical passion' that I am supposed to have been born with?

When they say purpose or passion, what they are really referring to is this - what do you really care about?

Let that be the northstar and let it guide you, instead of going for the next shiny object.

Let's apply this to business -

Anyone who has the experience of running a business would tell you that there are two main parts to it - Product/Service and Distribution.

Product/Service is the thing that you want to sell. Distribution is the access to the people who would ideally buy your product.


Care about something or someone deeply enough and you will be motivated to serve those people the best, resulting in a really good product.

E.g. - I strongly care about planet being sustainable. Challenges, depending on my skillset and risk apetetite, I could take on range from - Building a business that makes it easier to plant trees to Building efficient batteries/renewable sources etc.

E.g. - I strongly care about pets Finding problems of pet owners and solving it - ranging from clothing for pets to training for pets or whatever.

E.g. - I strongly care about more people starting their own small online businesses I should think - Can I build tools to make this happen? to Can I educate and build a community around it (

If you care about a certain thing or group of people you will feel compelled to reach out to them, talk to them and understand their pain points, what kind of solution they are looking for etc. Then you would be driven to figure out a way to solve it by building a really good service or product.

Answer this, what do you really care about?


Share about it widely so that people that you want to help can discover and use your magical product, resulting in distribution.

Because your aim is really to just help people, you will feel compelled to create helpful content. Share your journey, share your ideas, the benefits that people have gotten from your product, why do you care about this cause etc. Sharing about a particular cause, as they say niche, connects you with other people, building your audience. This is what is at the core of modern marketing.

Just caring is not enough, you have to share. Sharing gives us joy, isn't that what we are taught when we are kids?

When we don't care about what we are working on we struggle with problems like not finding meaning from our work, not accessing the flow state etc.

It really is that simple. Strongly care about something and share. You can apply this care and share model to relationships and life in general. Really just care about something deeply.

People particiapte in revolutions because they deeply care about it, they bring people together for a cause.

A good way to sum it up is this -

The world is going through many revolutions at the same time. Which revolution do you want to participate in?


With AltCampus, I am building the core layer of enabling more people to live the internet dream.

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